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WILLOWB - What's In Our Products?

Updated: Oct 16, 2022

Understanding the ingredients label.

Our product line is all-natural free of synthetic fragrances, dyes, parabens, phthalates, formaldehyde, mineral oils, and gluten.

A majority of WillowB's Products are anhydrous (do not contain water) which means there's little to no need for preservatives. Vitamin E, Rosemary extract is the primary antioxidants added to all our blended products.

In some botanical extracts, the natural preservative propanediol and or Optiphen Plus is used. This is a highly effective, broad spectrum antimicrobial preservative against Gram-positive and Gram-negative bacteria, Yeast, and Mold. Formaldehyde-free, paraben-free, halogen-free and non-isothiazolinone

Our beautiful bright and colourful products are coloured using dried powdered fruit, liquid fruit extracts, dried flowers, herbs, and spices. Our wonderful scents are plant-based aromatics that are produced using pure essential oils and aromatic isolates derived solely from natural, raw botanical sources.


Some Products Contain:

PROPANEDIOL - Propanediol is a biodegradable and petrochemical-free solvent

With a plant-based origin, corn sugar-derived alternative to petroleum-based Glycols for hair and skincare formulations. It offers benefits and functionalities that include improved emollience, enhanced viscosity, non-irritating properties, exceptional sensory characteristics, clarity, and anti-bacterial and anti-fungal properties, among many more.

CARBOMER - Thickening agent for gels, etc.

According to the Environmental Working Group, carbomers are considered to be a very safe ingredient. It is not considered to be an ingredient associated with causing cancers in “government, industry, or academic studies or assessments,” and has also not been linked to developmental or reproductive toxicity.

CETEARYL ALCOHOL - derived naturally from plants, like palm oil or coconut oil.

Cetearyl Alcohol, also know as Cetostearyl Alcohol, is a vegetable-derived fatty alcohol mixture of approximately 30% cetyl alcohol and 70% stearyl alcohol. It is commonly used as an emulsion stabilizer and thickener. It gives an emollient feel to the skin and a conditioning effect to the hair.

GLYCERYL STEARATE - the glycerol ester of stearic acid. Commonly used as an emulsifier in foods.

Glyceryl Stearate acts as a lubricant on the skin's surface, which gives the skin a soft and smooth appearance. ... The Food and Drug Administration (FDA) includes Glyceryl Stearate (also called glyceryl monostearate) in its list of direct food additives affirmed as Generally Recognized As Safe (GRAS ). The salts and esters of stearic acid are called stearates. As its ester, stearic acid is one of the most common saturated fatty acids found in nature following palmitic acid.

POTASSIUM SORBATE - Potassium sorbate is a salt of sorbic acid which is naturally found in some fruits (like the berries of mountain ash). The commercial ingredient is synthetically produced creating what is termed a “nature identical”. The toxicity of potassium sorbate is pretty close to that of table salt (3,4)! What’s more, it’s included in the Handbook of Green Chemicals, it’s approved by the Natural Products Association, and is also Whole Foods Premium Body Care approved. And their standards, developed by a team of scientists over the course of years, are some of the strictest available. If these credible sources give it a thumbs-up, we do too.

SODIUM LAURYL SULFACETATE (SLSA) Derived from coconut & palm oil. a safe, skin-friendly surfactant (foaming agent) for both skin and hair. This mild plant-derived surfactant creates a rich, luxurious lather that effectively removes surface oil, dirt, and bacteria without stripping or drying sensitive skin or hair. Not to be confused with SLS or SLES. you will find more on this below.

COCO BETAIN (CAPB) - An organic chemical compound also known as Cocamidopropyl betaine, this slippery, thin, clear pale yellow liquid is one of the most popular surfactants used in today's products. Partly derived from renewable coconut fatty acids and fully biodegradable, it has very little scent and acts as a secondary thickener.



Many of the chemicals used today in various skincare and cosmetic products are gaining attention because of the negative effects they can have on our skin and health. Here is a list of the top 8 chemicals to avoid if possible. (Organic does not include any harmful chemicals or chemical preservatives for maximal safety of skin health, but has developed a way to naturally preserve the product and effectively deliver beneficial ingredients deeper into the skin.)


Parabens are used as chemical preservatives in a wide array of personal care products such as moisturizers, shampoos, foundations, and many more. Over the past few years, there has been a huge debate whether parabens are safe to use or not. Some say an excessive amount of exposure to parabens may lead to breast cancer, but some argue that daily cosmetic exposure to parabens does not cause you any harm. Basically, everyone’s skin reacts differently depending on various chemicals and skin type. If you would like to take caution, you can definitely find many products without parabens.

Sodium Laureth sulfate

Again, one of the ingredients that are widely disputed whether it is safe to use or not. You probably are contacting with sulfates on a daily basis. Sulfates are also found in a variety of products from toothpaste to cleansers to also help with foaming. There are a lot of different types of sulfates, but the ones that are used most commonly are sodium lauryl sulfate (SLS) and sodium Laureth sulfate (SLES). Sulfates are known to strip away valuable moisture and protective barriers, irritating the skin more. Some say it causes no problem in small amounts, but others say it can cause cancer when combined with other substances or is heated.


Phthalates are used in cosmetics as lubricants (softeners). You can find these in products such as nail polish, moisturizers, shampoos, hair sprays, toys, detergents, and other variety of products. They are known to be endocrine disruptors that are linked to breast cancer and reproductive birth defects in males and females. Phthalates are also known to have some possible effects on hormones. Unfortunately, this is included in many "fragrances" so it is hard to detect in products. Here are some ways to avoid phthalates.

Synthetic Fragrance

Fragrance (also called perfume) bad for your skin? Fragrance is basically a blend of aromatic extracts from natural and synthetic ingredients. Used in nearly 50% of beauty products, it actually has a LOT of unknown toxic chemicals that can be harmful to you. Without you knowing, fragrance can irritate the skin, have toxic hormonal effects, and may even cause cancer. It may smell fabulous, but it can lead to not-so-fabulous effects on your skin and health. As an alternative, try to find natural fragrances that are chemical-free.


Formaldehyde is a colorless, flammable gas. Widely used as preservatives in skincare and cosmetics, it is mainly used in nail polish, makeup, lotions, and deodorants among many other products. Short-term exposure can cause skin irritation, difficulty in breathing, watery eyes, and burning in the nose when inhaled. Also, according to The International Agency for Research on Cancer, formaldehyde is classified as a human carcinogen. If your job (such as nail artist, salon stylist, etc) requires you to be exposed to a copious amount of formaldehyde, make sure your work environment has ventilation or windows so that you can reduce exposure to it.


Used as an anti-bacterial in cosmetics and stabilizer in perfumes, phenoxyethanol is actually very harmful. It is harmful if swallowed, inhaled, or absorbed through the skin, especially to nursing mothers or infants. Phenoxyethanol can have an effect on the brain and the central nervous system. It irritates skin and eyes and can cause blisters on the skin as well. Although many skincare products (even some organic products as well) use phenoxyethanol in small amounts that are “not harmful” to the skin, if you use the product multiple times a day, every day, it can cumulate and possibly affect you.

Bad Alcohols

There are good and bad alcohols. Bad alcohols are methanol, isopropyl alcohol, propanol, benzyl alcohol, and sd alcohol (alcohol denat.) to name a few. They can be extremely drying and irritating to the skin, but also may even cause inflammation because they strip the skin off of its natural protection. By breaking down the skin’s barrier, alcohols destroy the substances that protect your skin’s health over the long term. Although alcohols may feel good because they are light and make your skin not feel greasy, because it damages the skin barrier, it leads to an increase of acne-causing bacteria and makes inflammation worse.


PEG (polyethylene glycols) compounds are widely used in cosmetics as thickeners and softeners. It also functions as an absorption enhancer which allows both good and bad ingredients to be absorbed faster into deeper parts of the skin. If used on broken or damaged skin, it can cause irritation and system toxicity. In addition, PEGs can reduce the skin’s moisture levels and speed up skin aging.

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